8 of The Best Sales and Marketing Tips For Startups

If you are a startup owner or planning to become one, the road ahead is rough. We don’t mean to discourage you, but the truth is that 20% of startups fail in their first year and nearly 50% of them close down within five years.  The reason is that startup owners simply have too much … Đọc tiếp

How to Embed TikTok Videos and Video Feeds on Your Website

Since its launch in 2016, TikTok has enjoyed phenomenal growth. And it doesn’t seem to be going anywhere anytime soon. The hyper-popular short-form video social media platform lets users create and share clips featuring dance, lipsync, music, food, beauty, fashion, comedy, and just about any other type of content you can imagine. The app has … Đọc tiếp

What is a Brand advocate ?

Brand advocates are people who promote your brand thanks to the power of word-of-mouth marketing. Typically known as brand ambassadors, advocates turn ordinary customers into influencers. Brand advocates are real people who believe in your brand and what you stand for. They want to see you succeed. They genuinely use and love your products/services.  How … Đọc tiếp

What Instagram Product Tagging Means and How to Use It for Your Brand

Every business aims to deliver a seamless shopping experience for their customers, not only to drive conversions but also to win repeat customers. This extends to all the other channels through which you’re maintaining brand presence such as Instagram. Fortunately, the ability to tag products on Instagram makes it much easier for brands to deliver … Đọc tiếp

7 Email Marketing Strategies You Can Use to Get Real Results

Despite the cyclical cry of “email marketing is dead” by marketing writers pushing the next big thing, email marketing is still one of the most powerful marketing strategies around. With email, your brand can reach leads and customers on a more personal level to build those ever-important relationships you’ll need to move them through your … Đọc tiếp

5 of the Biggest Social Media Marketing Challenges

Marketing on social media has changed from a nice-to-have to a must-have for modern brands. The power of social can be gauged from these facts: Daily, 45% of the world devotes 2 hours 24 minutes to social media. 73% of marketers consider social media marketing effective. Social media ads are driving purchase decisions for almost … Đọc tiếp

Everything You Need to Know About Carousel Posts on Instagram

How many times have you clicked on the tiny arrow on an Instagram post?  Maybe it is to check out what your favourite influencer is up to at a music festival. Or to read a new blog post from a leading publication. In these cases, you’re using Instagram’s Carousel feature.  From big brands to micro-influencers, … Đọc tiếp

Developing a TikTok Marketing Strategy for Your Brand

One of the essential ingredients of any marketing strategy is to target your promotions at your preferred customers. There is little point promoting yourself to people unlikely to ever have an interest in your product. There would be little point in a real estate company selling retirement villas advertising on TikTok or SnapChat, for instance. … Đọc tiếp

What is a Promoted post ?

A promoted post is an advertising option from Facebook that enables you to make sure the posts you want to market get seen in the News Feeds of more people.  Promoted posts are an easy way to get more people to see your posts in your Facebook News Feed. You can think of promoted posts … Đọc tiếp

Instagram Story Dimensions and How to Use Them Like a Pro

Instagram has become a hot-bed for brands looking to market themselves online. With over a billion monthly active users, it’s one of the biggest social media platforms out there.  However, Instagram Stories are one of its greatest success stories with over 500 million daily active users. Using this feature of Instagram, you can easily update … Đọc tiếp