What is Read or Open Length?

When it comes to measuring the success of email campaigns, the three indicators mainly monitored by most marketers are the delivery rate, email open rate, and click through rate. While these do show how effective campaigns are, there are other factors that should also be considered in optimizing campaigns. One of these often overlooked factors … Đọc tiếp

7 Email Marketing Strategies You Can Use to Get Real Results

Despite the cyclical cry of “email marketing is dead” by marketing writers pushing the next big thing, email marketing is still one of the most powerful marketing strategies around. With email, your brand can reach leads and customers on a more personal level to build those ever-important relationships you’ll need to move them through your … Đọc tiếp

Email Personalization Best Practices that Get Results

Email personalization can help you better connect with your target audience than a generic, one-size-fits-all message or offer. When your subscribers receive emails using their name, location, information about previous purchases, or other personalized information, it makes them feel as though you’re writing just to them and makes them more open to what you have … Đọc tiếp

How to Embed Images and Videos Into Emails (+ 10 Bonus Email Hacks)

Email is an enormously powerful marketing tool and gets a great return on investment. Research puts the ROI of email marketing anywhere between 3800%–4400%. That’s a range of $38–$44 for every $1 you spend on email marketing. So, if you’re not using email marketing already, you should be. And to help you get the most … Đọc tiếp