What is Brand authenticity?

Brand authenticity is how a consumer perceives a brand to be faithful to itself. Consumers are intuitive. They do notice and listen to brands. They put their trust in them. But the moment a brand contradicts itself is when they will lose them as forever customers.  Brand authenticity is motivated by caring and responsible motives. … Đọc tiếp

What is PPC Management?

For businesses that utilize pay-per-click (PPC) campaigns as part of their overall advertising efforts, it’s essential that they maximize their return on investment (ROI) on such campaigns. To do so successfully, having an effective PPC management strategy is vital.  PPC management essentially refers to the process of handling a PPC strategy. It involves a set … Đọc tiếp

What is Discount Code?

A discount code or promotional code is a combination of alphanumeric characters that e-commerce entities make publicly available to encourage purchases on their website. It’s one of the oldest marketing techniques used to entice people to check out a new product or service by offering them at a lower price.  Types of Discount Codes Here … Đọc tiếp

What is Content Marketing – Choosing the Right Content Marketing Strategy

Most people who hear the term content marketing think of blogs, YouTube videos, Instagram and Facebook. But content marketing is much older than the social web and has been around in various forms for years. At its core, good content marketing is about storytelling and that has been a feature of human existence for ages. … Đọc tiếp

Email Personalization Best Practices that Get Results

Email personalization can help you better connect with your target audience than a generic, one-size-fits-all message or offer. When your subscribers receive emails using their name, location, information about previous purchases, or other personalized information, it makes them feel as though you’re writing just to them and makes them more open to what you have … Đọc tiếp

14 Social Selling LinkedIn Strategies to Skyrocket Sales

Social selling is a marketing strategy that’s been around for a few years now. If you’re in sales or marketing, you’ve probably at least heard of this strategy in which brands use their social media accounts to engage directly with their followers and guide them towards making a purchase. In this article, we’re going to … Đọc tiếp

What Is a Creator? | +How to Improve Your Content Creation Skills

What is a creator? Don’t worry, this isn’t a philosophical think piece about religion and spirituality. We’re talking about content creators here. You’ve probably heard the term before, but what does it actually mean? Who counts as a creator and what is it that they do? Content is vital to creating a strong online presence … Đọc tiếp

What is Ambassador Marketing ?

Ambassador marketing is a strategic way for brands to turn customers into influencers.  The Internet has made it easier than ever before for people to express their thoughts and opinions about a brand. Thanks to the adoption of social media, consumers are creating thriving online communities that brands are trying to tap into.  That’s where … Đọc tiếp

Social Media Post Ideas for Christmas

Social media has over 3.484 billion users. This roughly translates into about 40% of the world’s population. This makes it an amazing spot for marketing your brand and products. Additionally, Christmas Holiday sales are expected to cross the $1 trillion mark this year in the US alone.  People often look at social media for purchasing … Đọc tiếp