The Ultimate Social Media Marketing Guide to the Marketing Galaxy

Social media marketing is a very broad term that includes many platforms and marketing techniques. It can be simply defined as using social networks to market your brand, products, and services and achieving your marketing goals. This includes the entire gamut of marketing goals like conversions, website traffic, brand awareness, and a lot more. In … Đọc tiếp

The Ultimate Guide for Using Instagram Live for Business

In 2016, Instagram launched a brilliant feature called Instagram Live that lets users broadcast live videos to their feeds. It was very well-received by the millions of Instagram users who started using it in a myriad of ways. While it is a fun and engaging way to share travel videos, live experiences, and vlogs, people … Đọc tiếp

Bars and Restaurants Social Media Guide

Food and beverage posts dominate social media platforms like Instagram and are one of the most popular types of social media posts. On Instagram alone, there are over 355 million posts with the hashtag #food and 39 million with the hashtag #drinks. This is a testament to the popularity of such content on the platform. … Đọc tiếp

16 Social Media Metrics to Track in 2021 to Stand Out

Is your social media marketing strategy working? How do you know? If you’re still just tracking vanity metrics like followers, likes, and pageviews, we’ve got some bad news for you. While those social media metrics are great to make you feel good, they aren’t the best indicator of an effective social media strategy. To get … Đọc tiếp

20 Free Social Media Scheduling Tools to Boost Your Social Media ROI

Social media has been a vital part of digital marketing for years. Of course, just being on social media here and there isn’t enough for it to make a difference for your business. To get the most return from your social media content, you need to post consistently and regularly. When you consider everything else … Đọc tiếp

9 Social Media Marketing Tips to Help You Up Your Social Game

Social media platforms are the preferred channel for a good majority of people to socialise and stay updated about what’s happening around the world. These platforms have billions of users and, therefore, represent a big opportunity for marketers. In fact, Facebook alone has 2.4 billion users. Just imagine how many people you can target if … Đọc tiếp

A Complete Guide to Social Media Benchmarks to Refine Your Marketing Strategy

Collecting data on your social media marketing performance is just the first step—you actually need to understand and use the data if you want to see any improvements. And, if you really want to boost the impact and return of your social media marketing strategy, you also need to measure your performance against your competitors. … Đọc tiếp

How to Create a Powerful Social Media Content Strategy in 7 Steps

If you’ve been putting off creating a social media content strategy, opting instead for the daily mad dash to find something interested to say on five different platforms, or maybe you’re not getting as much from your social media content as you think you could be, this is the article for you. An effective social … Đọc tiếp

12 Social Media Metrics You Should Be Tracking

No matter where you’re spending your marketing dollars, you’ll want to know if you’re getting a good return on your investment. But the metrics you track for email or paid search ads aren’t going to be the same metrics you want to track when it comes to social media. In this article, we’re going to … Đọc tiếp