Email marketing success is about more than just growing your email list. You actually have to nurture those budding relationships if you expect to keep your subscribers engaged and push them to become customers and, eventually, brand evangelists. Email newsletters are one of the best ways to keep your email list engaged. Plus, you can … Đọc tiếp
Email marketing remains one of the most effective methods for lead generation. However, it can be a challenge to build an email list. One technique that marketers apply to address this is the use of rental lists. What Is a Rental List? A rental list or acquisition list is a compilation of names and contact … Đọc tiếp
Did you know that 20.4% of all emails either go undelivered or unread? Yes, that’s right. Only about 80% of emails are delivered to the intended inboxes and even then, there’s no guarantee that they will be opened or read. Given the number of emails that people receive on a daily basis, it is tough … Đọc tiếp
Despite the cyclical cry of “email marketing is dead” by marketing writers pushing the next big thing, email marketing is still one of the most powerful marketing strategies around. With email, your brand can reach leads and customers on a more personal level to build those ever-important relationships you’ll need to move them through your … Đọc tiếp
How do you measure the success of your email marketing efforts? Or are you even tracking your campaign performance at all? Regardless of which side of the spectrum you’re on, this guide to email marketing benchmarks will get you sorted. If you want to build better email marketing strategies so you can improve your business’s … Đọc tiếp
Email personalization can help you better connect with your target audience than a generic, one-size-fits-all message or offer. When your subscribers receive emails using their name, location, information about previous purchases, or other personalized information, it makes them feel as though you’re writing just to them and makes them more open to what you have … Đọc tiếp
Email marketing is an evergreen trend. When your marketing budget is limited, you can’t afford to ignore a tool as effective as email marketing. In 2019, every $1 spent on emails yielded $42. For SMBs, email marketing remains a top method for customer acquisition (for 81% of SMBs) and retention (80%). There are many reasons … Đọc tiếp
GDPR is just the latest in efforts to protect the data of consumers. It’s been in place since 2018 and since then, there have been tons of misunderstandings about how the law impacts email marketing. That’s why we’re tackling 9 GDPR and email marketing myths so you have a better understanding of what you have … Đọc tiếp
Membership sites are a great business model for creators. You can share your content, build a community, and bring in a nice chunk of change, too. Plus, membership sites are an easy model to add to your existing business for an additional revenue stream. If you have paying members, of course. To help you figure … Đọc tiếp
When planning email campaigns, marketers often focus on making emails attractive to motivate subscribers to read through the content. Bold fancy fonts, vibrant colors, captivating images, animated graphics, and hyperlinks are incorporated to make emails stand out. However, there’s a distinct style often overlooked – the plain text email. What is Plain Text Email? As … Đọc tiếp