What is Read or Open Length?

When it comes to measuring the success of email campaigns, the three indicators mainly monitored by most marketers are the delivery rate, email open rate, and click through rate. While these do show how effective campaigns are, there are other factors that should also be considered in optimizing campaigns. One of these often overlooked factors … Đọc tiếp

7 Email Marketing Strategies You Can Use to Get Real Results

Despite the cyclical cry of “email marketing is dead” by marketing writers pushing the next big thing, email marketing is still one of the most powerful marketing strategies around. With email, your brand can reach leads and customers on a more personal level to build those ever-important relationships you’ll need to move them through your … Đọc tiếp

Email Personalization Best Practices that Get Results

Email personalization can help you better connect with your target audience than a generic, one-size-fits-all message or offer. When your subscribers receive emails using their name, location, information about previous purchases, or other personalized information, it makes them feel as though you’re writing just to them and makes them more open to what you have … Đọc tiếp

9 GDPR and Email Marketing Myths That Are Holding You Back

GDPR is just the latest in efforts to protect the data of consumers. It’s been in place since 2018 and since then, there have been tons of misunderstandings about how the law impacts email marketing. That’s why we’re tackling 9 GDPR and email marketing myths so you have a better understanding of what you have … Đọc tiếp

Best Email Subject Lines: Tips And Examples To Generate Results

The best email subject lines aren’t stumbled upon. They are crafted with intent. If you’re searching for proven formulas to get your audience to take action, keep reading. In this blog post, we’re sharing 177 of the best email subject lines out there, and insights on how to craft your very own high-converting subject lines. … Đọc tiếp

The Ultimate Guide to Email Marketing ROI (Return on Investment)

You probably already know that email marketing has the best return on investment of any marketing channel—4200%, in fact. That means for every $1 you invest in email marketing, you have the potential of earning back $42. Of course, email marketing requires its fair share of resources to do it right. That’s why we’ve put … Đọc tiếp

Email Automation Guide: Get More Done In Less Time

In this email automation guide, you’ll learn everything you need to know about email automation: what it is, how it works, and its benefits. We’re also going to walk you through five steps to get started with email automation and give you three ways you can use it to improve customer experience and boost revenue. … Đọc tiếp

How to Embed Images and Videos Into Emails (+ 10 Bonus Email Hacks)

Email is an enormously powerful marketing tool and gets a great return on investment. Research puts the ROI of email marketing anywhere between 3800%–4400%. That’s a range of $38–$44 for every $1 you spend on email marketing. So, if you’re not using email marketing already, you should be. And to help you get the most … Đọc tiếp