20 Email Newsletter Tools You Can Use to Succeed at Email Marketing

Email marketing success is about more than just growing your email list. You actually have to nurture those budding relationships if you expect to keep your subscribers engaged and push them to become customers and, eventually, brand evangelists. Email newsletters are one of the best ways to keep your email list engaged. Plus, you can … Đọc tiếp

The 11 Best Online Learning Platforms (+ How to Pick the Right One)

Looking for advice on how to pick the best online learning platform for your course? Finding the perfect fit is no simple feat. There is a growing number of platforms available today, and statistics show that the e-learning industry is set to grow to $243 billion by 2022. And with significant projected growth, you’ll be … Đọc tiếp

What is Email Marketing and How Can Your Business Start Using it?

Email marketing is the granddaddy of internet marketing. It’s grown from strength to strength since the eighties and doesn’t seem to be slowing down. According to research by Statista shows that around 281 billion emails were sent in 2018. While that number seems unfathomable, it’s said to increase to over 347 billion in 2023.  Today, … Đọc tiếp

What Will Email Marketing Cost You? [+Email Cost Calculator]

As far as online marketing goes, email marketing is one of the more mature methods. Yet, it is still lucrative for most businesses. According to DMA’s Marketer Email Tracker 2020 (a UK publication), marketers’ estimation of ROI remained strong at £35.41 for every £1 spent (equates to approximately $35.21 per $US1 spent). Therefore, email marketing … Đọc tiếp

What eCommerce Start-up Costs Will You Face?

Asking a question like, “What eCommerce start-up costs will you face?” is akin to asking, “How long is a piece of string?”. The answer to both questions can only be, “It depends.” This is partly because eCommerce covers a broad scale, from small entrepreneurs buying and selling a few items on eBay, up to goliaths … Đọc tiếp

A Beginner’s Guide to Creating Buyer Personas

Buyer personas are important tools not just in sales and marketing but in nearly every business endeavor. Well-thought-out buyer personas enable you to envision your customers in detail. Having a clear understanding of your audience lets you tailor content and messages to meet the needs and concerns of specific buyers instead of everyone. So, how … Đọc tiếp

Video Marketing Strategy: How to Use Video to Promote Your Brand

Video isn’t a new fancy marketing tool. It’s been around for over a decade. And truth be told, if you’re not using it yet, you’re missing out on the chance to attract, educate, and convert more buyers into customers. Much of the misconception around the medium is that it’s hard to work with, costly, and … Đọc tiếp

11 Free Email Marketing Services Compared — The Ultimate Guide

As a small business owner, you know that every cent counts. But you still need to send marketing emails, right? That’s why we’ve put together this guide to 11 free email marketing services compared. Now, you can get access to a professional email marketing tool without spending any of your marketing budget. The free email … Đọc tiếp