How to Position Yourself as an Influencer and Connect with Brands on Instagram

If you believe yourself to be an Instagram influencer, you may wonder how you could earn money from your online social activities. You have probably heard stories of influencers earning a fortune for making a few posts. Some social networks make things easy – there is a clear-cut advertising system on YouTube where Google and … Đọc tiếp

Influencer Marketing Roundup – Quarter One 2017

2017 is motoring along and influencer marketing has now reached the point where most people consider it to be a valid, indeed important, method of marketing. It is now sufficiently mainstream for there to be a wide range of brands, large and small, actively involved in it. The first quarter of 2017 saw a number … Đọc tiếp

Influencer Marketing in eSports | The Rise of eSports’ Influence on Brands

If somebody was to ask you your favorite sport, you might say football, basketball, cricket or some other traditional sporting code.  But to many young(ish) people the answer may well be eSports. If you haven’t heard of eSports, you’re not alone. It is a relatively new activity. But it is incredibly popular. According to Statista, eSports … Đọc tiếp

Instagram Paid Partnership Feature – Everything You Should Know

Instagram launches a “Paid Partnership” disclaimer to influencer posts to better inform its users of what they’re looking at. Here’s what you need to know. Influencer marketing is, as we like to remind you, digital marketing’s next big thing—now. Those of us in the industry are well aware of its effectiveness as an advertising tool, … Đọc tiếp

Why Influencer Marketing on Pinterest Has Huge Potential for B2C Businesses

In many ways, working with an influencer on Pinterest is very different from marketing on other social media channels. Thus, any brand contemplating influencer marketing for Pinterest will need to change their mindset on how to go about it. For a start, Pinterest is predominantly visual. Admittedly so are Instagram and Snapchat, but Pinterest looks … Đọc tiếp

19 Influencer Marketing Predictions for 2017

The influencer marketing landscape continues to evolve at such a rapid pace, we now have a whole new set of challenges and opportunities to take on. We asked 19 influencer marketing experts what we could expect for influencer marketing in 2017, and beyond. Learn where your focus should be, what changes are coming and some future trends … Đọc tiếp