If you believe yourself to be an Instagram influencer, you may wonder how you could earn money from your online social activities. You have probably heard stories of influencers earning a fortune for making a few posts. Some social networks make things easy – there is a clear-cut advertising system on YouTube where Google and … Đọc tiếp
2017 is motoring along and influencer marketing has now reached the point where most people consider it to be a valid, indeed important, method of marketing. It is now sufficiently mainstream for there to be a wide range of brands, large and small, actively involved in it. The first quarter of 2017 saw a number … Đọc tiếp
Most of us grow up somewhat in awe of celebrities. Maybe we get to love them on the cinema screen, or on the smaller, but closer-to-home, television screen. Perhaps we rave to their music. Whether we are a Baby Boomer, a Generation X or a Generation Y (or even one of the few still left … Đọc tiếp
If somebody was to ask you your favorite sport, you might say football, basketball, cricket or some other traditional sporting code. But to many young(ish) people the answer may well be eSports. If you haven’t heard of eSports, you’re not alone. It is a relatively new activity. But it is incredibly popular. According to Statista, eSports … Đọc tiếp
Instagram launches a “Paid Partnership” disclaimer to influencer posts to better inform its users of what they’re looking at. Here’s what you need to know. Influencer marketing is, as we like to remind you, digital marketing’s next big thing—now. Those of us in the industry are well aware of its effectiveness as an advertising tool, … Đọc tiếp
Ask any digital marketer which social platform is the best for brands to engage with audiences, and the answer will nearly almost be Instagram. Facebook, Incorporated, which owns Instagram, ought to be happy knowing that. The problem is the company owns another social platform—you might have heard of it—and that one has been steadily declining … Đọc tiếp
In many ways, working with an influencer on Pinterest is very different from marketing on other social media channels. Thus, any brand contemplating influencer marketing for Pinterest will need to change their mindset on how to go about it. For a start, Pinterest is predominantly visual. Admittedly so are Instagram and Snapchat, but Pinterest looks … Đọc tiếp
One of the strangest debates to emerge in the last decade is the issue of corporate personhood. We’re not going to go anywhere near that argument here, except to say that if corporations really are people then none of us would ever invite them to a party. The general view is that they’re untrustworthy and … Đọc tiếp
The influencer marketing landscape continues to evolve at such a rapid pace, we now have a whole new set of challenges and opportunities to take on. We asked 19 influencer marketing experts what we could expect for influencer marketing in 2017, and beyond. Learn where your focus should be, what changes are coming and some future trends … Đọc tiếp
It was way back in the stone age of the internet, well January 1996 at least, when Bill Gates wrote the first article claiming that “Content is King”. He began his article by stating that “Content is where I expect much of the real money will be made on the internet, just as it was … Đọc tiếp