What is a URL shortener ?

A URL shortener is a website that reduces the length of your URL (Uniform Resource Locator). The idea is to minimize the web page address into something that’s easier to remember and track.  There are many URL shorteners on the market today, including Bit.ly, Goog.le and Tinyurl.com. The URL shortening service you choose will maintain … Đọc tiếp

What is Live Streaming ?

Live streaming is a social media feature on platforms like Facebook and Instagram that invites brands and users to share unedited, raw footage in real time.  As audiences began to crave greater authenticity for brands, raw and genuine video grew in popularity. 80% of customers now say that they’d rather watch a live video than … Đọc tiếp

What is an Influencer ?

Influencers are all over social media. From your favorite female fitness influencers and esports to yoga and Amazon, you will always find a popular, credible figure. But what exactly is an influencer? How can you even work with influencers?  An influencer is someone in your niche or industry who wields influence. Influencers have specialized knowledge, … Đọc tiếp

What is Giphy?

Giphy, also known as GIPHY, is an online database and search engine that allows users to search for and share short looping videos with no sound. These short looping videos resemble animated GIF files.  The idea for the business came when founders Alex Chung and Jace Cooke were discussing the rising trend in visual communication … Đọc tiếp

What is Stock Keeping Unit (SKU)?

A stock keeping unit, which is commonly referred to as SKU, is a unique code that is assigned to each product in a stockroom. It is used to identify the price, manufacturer, and other product-related information. What Is a Stock Keeping Unit (SKU)? For any organization that is in the business of selling products, an … Đọc tiếp

What is Interchange fees?

Interchange fees, also referred to as swipe fees, are the payments that a merchant’s bank sends to the bank of a customer who uses a credit or debit card to purchase merchandise. These fees cover the cost of sending the payment to the merchant’s bank account and the risk of fraud.  What is the Rationale … Đọc tiếp

What is Email Filters?

With 4 billion email addresses from all over the world, email has the largest user base of all communication platforms. Because of this, email marketing has grown to become one of the most effective ways for brands and businesses to reach their target audiences.  Email platforms give users the option to categorize the emails they … Đọc tiếp

What is Read or Open Length?

When it comes to measuring the success of email campaigns, the three indicators mainly monitored by most marketers are the delivery rate, email open rate, and click through rate. While these do show how effective campaigns are, there are other factors that should also be considered in optimizing campaigns. One of these often overlooked factors … Đọc tiếp

What is Shared IP?

Business owners and organizations often must make a choice between getting a dedicated IP or a shared IP when it comes to hosting their website. What Is a Shared IP? A shared IP means the internet protocol (IP) address assigned to a website or hosting account is shared between several domains or websites. In contrast, … Đọc tiếp